Normal Merges Retail and Factory Experiences

Custom headphone startup Normal is making full use of their NYC brick and mortar space. Not only is the Chelsea storefront serving as the company’s home base, it’s also where 3D printers fabricate headphone molds and employees put together every unit.  

Affordable, fully customizable earbuds is an amazing proposition already, but the real takeaway here is how Normal is redefining the factory experience- next-gen technology meets craftsmanship at a retail store that is actually a factory. 

Customers will not only have headphones made exclusively for their ears, but they can walk into the store and watch every stage of fabrication and assembly.

Read more via Venture Beat News.